THE POWER OF DIGITAL: A Case Study

Organic Essence labels shine

Organic Essence had an established product line and a label look-and-feel that was quite distictive and recognizable. The challenge presented to Fernqvist was to maintain the look but offer a more cost-effective production than hot stamping in metallic gold, silver, bronze, or other colored foils.

Fernqvist took advantage of the Indigo press’s exacting registration. Printing on silver foil with an undercoat of white in specific areas and none in other areas, Fernqvist was able to create a full range of metallic colors using four-color digital printing. The resulting high quality label cost much less than the metallic foil stamping process.

  “ The output quality exceeded my
     expectations of metallic color and
     label feel. This printing method
     allows unlimited metallic colors,
     not just two or three per label.

     Quick turnaround and flexible
     run size make digital an excellent
     choice for prototyping, as well as
     ‘need it yesterday’ production.”

              — Ellery West
                 President, Organic Essence