THE POWER OF DIGITAL: A Case Study
Greek Mama meets marketplace in brilliant color
As do many specialty food companies, Greek Mama uses small plastic containers as seen in the deli section of food stores. The label is the element that distingishes the product. In essence, the label is the advertising. It jumps out at the customer saying, “buy me, buy me.” And eye-popping color (as well as the delicious taste) is the reason these products are getting the attention they receive.
To date, Fernqvist has printed a dozen different 3.5-inch circular lid labels — each varying in color and label ingredients. Coupled with the assortment of rectangular wrap-around band labels (also in different colors) it was cost-effective and Fernqvist more than met the needed turnaround.
Fernqvist made it happen. I needed twelve different four-color labels — all with only 1,000 labels each — and I needed them quickly. Fernqvist converted my artwork to digital files and had labels to me the same week!
— Fred Fashami
President, Greek Mama